(Springer, 2020) Nur Fatihah Shaari; Abdul Samad Abdul-Rahim; Syamsul Herman Mohammad Afandi
Reducing greenhouse gas emissions from aircraft is one of the issues taken seriously by the transportation sector. However, air transportation has implemented several ways to reduce carbon emissions, and one of them is by launching a carbon offset program. This study estimates the willingness among Malaysian airline passengers to pay for a carbon offset program to have a better environmental performance.