Green vehicle adoption behavior among low-income households: evidence from coastal Malaysia

Abstract

In an attempt to mitigate the effects of extreme natural events caused by greenhouse gases (GHGs), a significant number of researchers and environmentalists have repeatedly stressed the importance of implementing protective measures, including the promotion of green consumption. This study examined the elements that motivated the willingness and the practice of green behavior (GB) among low-income households in coastal Peninsular Malaysia.

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Keywords

Green intention, Green vehicles, Low-income households, Green behavior

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