Profiling environmental leaders among social influencers: Perspective of social followers
Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
UMS
Abstract
The study attempted to profile successful environmental leaders among social influencers from the views of their followers. The study was a qualitative multiple case study on five informants. The informants volunteered to participate and were from 100 university students. They were interviewed in a written semi-structured interview and researchers could reach them if clarification was needed. Data were analysed using thematic analysis.
Description
Keywords
social influencers, followers, environmental awareness, pro-environmental behaviours
Citation
Radzi, N. A., Shafie, L. A., Rosaidi, N. A., Razali, R., Lew, Y. L., & Akil, K. A. K. (2022). PROFILING ENVIRONMENTAL LEADERS AMONG SOCIAL INFLUENCERS: PERSPECTIVES OF SOCIAL FOLLOWERS. Borneo Science| The Journal of Science and Technology, 43(2).