Nor Azira Mohd RadziLatisha Asmaak ShafieNor Alifah RosaidiRazlina RazaliLew Ya LingKu Azlina Ku Akil2024-05-202024-05-202022Radzi, N. A., Shafie, L. A., Rosaidi, N. A., Razali, R., Lew, Y. L., & Akil, K. A. K. (2022). PROFILING ENVIRONMENTAL LEADERS AMONG SOCIAL INFLUENCERS: PERSPECTIVES OF SOCIAL FOLLOWERS. Borneo Science| The Journal of Science and Technology, 43(2).https://repoemc.ukm.my/handle/123456789/1138The study attempted to profile successful environmental leaders among social influencers from the views of their followers. The study was a qualitative multiple case study on five informants. The informants volunteered to participate and were from 100 university students. They were interviewed in a written semi-structured interview and researchers could reach them if clarification was needed. Data were analysed using thematic analysis.ensocial influencersfollowersenvironmental awarenesspro-environmental behavioursJournal