Abdullah Al MamunMuhammad Mehedi MasudSyed Ali FazalRajennd Muniady2024-05-202024-05-202019https://repoemc.ukm.my/handle/123456789/1204In an attempt to mitigate the effects of extreme natural events caused by greenhouse gases (GHGs), a significant number of researchers and environmentalists have repeatedly stressed the importance of implementing protective measures, including the promotion of green consumption. This study examined the elements that motivated the willingness and the practice of green behavior (GB) among low-income households in coastal Peninsular Malaysia.enGreen intentionGreen vehiclesLow-income householdsGreen behaviorJournal