Tourists satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah
Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UMS
Abstract
The purpose of this study is to understand the recreational experience and satisfaction of tourist in selected nature-based tourism sites in Kota Kinabalu, Sabah. A mixedmethod approach incorporating quantitative data derived using Driver's Recreation Experience Preference Scale, and qualitative data using Herzberg;s Critical Incident Technique were deployed.
Description
Keywords
Tourist Satisfaction, Nature-Based Tourism
Citation
Talib, H. (2020). Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah. Borneo Science| The Journal of Science and Technology, 41(2).