Tourists satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah

Abstract

The purpose of this study is to understand the recreational experience and satisfaction of tourist in selected nature-based tourism sites in Kota Kinabalu, Sabah. A mixedmethod approach incorporating quantitative data derived using Driver's Recreation Experience Preference Scale, and qualitative data using Herzberg;s Critical Incident Technique were deployed.

Description

Keywords

Tourist Satisfaction, Nature-Based Tourism

Citation

Talib, H. (2020). Tourist satisfaction at nature-based tourism destination around Kota Kinabalu, Sabah. Borneo Science| The Journal of Science and Technology, 41(2).

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