Browsing by Author "Nor Azira Mohd Radzi"

Now showing 1 - 1 of 1
  • Thumbnail Image
    ItemOpen Access
    Profiling environmental leaders among social influencers: Perspective of social followers
    (UMS, 2022) Nor Azira Mohd Radzi; Latisha Asmaak Shafie; Nor Alifah Rosaidi; Razlina Razali; Lew Ya Ling; Ku Azlina Ku Akil
    The study attempted to profile successful environmental leaders among social influencers from the views of their followers. The study was a qualitative multiple case study on five informants. The informants volunteered to participate and were from 100 university students. They were interviewed in a written semi-structured interview and researchers could reach them if clarification was needed. Data were analysed using thematic analysis.